From stadiums to restaurant chains and home kitchens, we’ve crafted our products through countless tastings and trials — always with our customers at the center. We want you to feel great about the food you eat and inspire you to get creative. Whether you’re looking for premium products to add to your menu, or want to go meatless with a family favorite, Better Balance is for you.
Better Balance is here to help consumers on their own unique journey towards a healthier lifestyle — whatever that means to them. Our products get the balance right when it comes to being healthy, nutritious and tasty.
Consumers shouldn’t have to make compromises or worry about what’s hiding in the food they eat. We’re committed to innovating, constantly improving and being a brand they can trust. So that when it comes to our products, they know they’re making a great choice.
We think that cooking with our products should be easy and fit into our customers’ everyday lives. We’re also firm believers that food is fun. We want our products to make our customers feel good about themselves. And we want to invite everyone to the table, no matter who they are.
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Better Balance was created with the help of chefs, for the benefit of kitchens across the world. We’ve tested products in ghost kitchens across Madrid and trailed recipes in L.A. restaurants.
Working so closely with chefs has led us to develop flexible and versatile products that can be used creatively in different contexts. They offer a fantastic yield percentage and don’t require lots of extra preparation. Which means alongside tasting great, they can help with cost-savings.
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We’re on a mission to reinvent the plant-based aisle — starting with The Better Dog, now available in select retailers, and soon, our game-changing Better Chicken. Our products are crafted to stand out in both taste and quality, meeting the growing demand for delicious, nutritious, and allergen-friendly options.
As a bold, innovative startup backed by the expertise and scale of Sigma, we combine agility with reliability — giving retailers the best of both worlds. Our expanding lineup includes everyday staples and new-to-market concepts that surprise and delight. We’re not just adding SKUs — we’re building a platform of craveable, plant-based favorites that consumers come back for. Whether you're looking to lead in better-for-you, plant-based, or dairy-free, we’re here to be your go-to partner.
With Sigma’s support, we offer retailers the scale, consistency, and investment power to deliver more variety — and better quality — than other brands. Let’s bring better to shelves everywhere.
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